May 15, 2025
5 minutes
Written by
Minah Han
Community News
No items found.
May 15, 2025
5 minutes
Written by
Minah Han
Community News
No items found.

What Is Global Accessibility Awareness Day?

As the world becomes increasingly digital, the need for accessible online environments has never been more urgent. Millions of people rely on websites, apps, and digital tools to access essential services—from education and employment to healthcare and community life.

Global Accessibility Awareness Day (GAAD), observed annually on the third Thursday of May, shines a spotlight on the importance of digital inclusion. It challenges individuals and organizations to consider: Who might we be unintentionally leaving behind?

This article explores the origins and significance of GAAD, the barriers people with disabilities face online, and the practical steps businesses, communities, and individuals can take to help build a more accessible digital world.

Illustrated GAAD poster showing the acronym “GAAD” in large dark blue letters against a light blue background. The letters are surrounded by diverse people using technology, including a person in a wheelchair and individuals interacting with digital devices. Icons of emails, cloud storage, and charts emphasize digital connectivity.

Origins of Global Accessibility Awareness Day

GAAD was established in 2012 by web developer Joe Devon, who published a blog post highlighting the digital barriers experienced by people with disabilities. The post resonated with accessibility advocate Jennison Asuncion, who partnered with Devon to transform the idea into a global movement.

Together, they launched GAAD to bring digital accessibility into the mainstream—beginning with tech professionals and ultimately expanding to communities around the world.

Side-by-side portraits of Joe Devon and Jennison Asuncion, co-founders of Global Accessibility Awareness Day. Joe wears a dark blazer and checkered shirt, smiling slightly; Jennison wears a black shirt and smiles brightly with a blurred background behind him.
L: Joe Devon, R: Jennison Asuncion

Why GAAD Matters

Despite advances in technology, more than one billion people globally still face significant barriers when navigating digital platforms. A 2023 study found that 98.1% of website homepages fail to meet the Web Content Accessibility Guidelines (WCAG)—the global benchmark for accessible web design.

These numbers reflect more than technical shortcomings—they represent missed opportunities, excluded users, and unequal access to critical information.

GAAD serves as a global call to action. While its origins are rooted in the tech community, its relevance spans industries and sectors:

  • For Tech Communities: A call for developers, designers, and engineers to prioritize inclusive design across websites, apps, and tools.
  • For Non-Tech Communities: An invitation to identify and remove digital barriers in schools, workplaces, government agencies, and everyday life.

Since its inception, GAAD has grown from a single blog post into a worldwide initiative, supported by workshops, panel discussions, training sessions, and awareness campaigns—all focused on advancing digital inclusion.

Infographic titled “State of Accessibility” showing findings from the WebAIM Million Report. In 2020, WebAIM analyzed one million home pages and found that 98.1% had at least one WCAG 2.0 failure, with an average of 60.9 errors per page. A bar chart displays the most common accessibility failures: Low contrast text (86.3%), missing image alt text (66%), empty links (59.9%), missing form input labels (53.8%), empty buttons (28.7%), and missing document language (28%).

What Accessibility Really Means

Accessibility goes beyond legal compliance. At its core, it is about equity, dignity, and belonging. It ensures that everyone—regardless of ability—can participate fully in digital spaces.

Accessibility in Everyday Life

  • Physical Accessibility: Features like ramps, elevators, and braille signage enable people to navigate public spaces safely and independently.
  • Digital Accessibility: Tools such as screen readers, alt text, keyboard navigation, and captions enable users with diverse needs to engage with digital content.

Barriers Accessibility Can Address

Accessibility improves the experience for all users—not only those with disabilities. It addresses a wide range of needs, including:

  • Visual: Screen readers, high-contrast themes, and voice navigation assist users with low vision or blindness.
  • Auditory: Captions and transcripts ensure that audio content is accessible to individuals who are deaf or hard of hearing.
  • Motor: Voice commands, adaptive hardware, and keyboard alternatives make content usable for people with limited mobility.
  • Cognitive: Plain language, consistent structure, and simplified layouts help reduce cognitive load and support neurodiverse users.
Graphic depicting four disability categories: Visual (orange background with an eye icon), Auditory (pink background with an ear icon), Motor (blue background with a wheelchair icon), and Cognitive (green background with a head-and-gears icon). Each category is labeled with bold white text.
Graphic courtesy of A11Y

Global Participation and Events

GAAD mobilizes a global network of governments, companies, communities, and individuals. Its events focus on education, demonstration, and collaboration—creating spaces where accessibility can be understood, explored, and implemented.

International Campaigns and Events

Common GAAD activities include:

  • Webinars and Conferences: Professionals share research, case studies, and real-world insights on accessible design.
  • Live Demonstrations: Experts showcase assistive technologies and accessibility testing tools in action.
  • Tech Product Showcases: Companies unveil or highlight features that improve usability for all.

Corporate and Community Involvement

Participation is open to everyone:

  • Businesses: Host internal trainings, audit digital platforms, and incorporate accessibility into product design.
  • Nonprofits and Advocacy Groups: Lead public awareness campaigns and share educational resources.
  • Community Groups: Organize local events, panel discussions, or accessibility workshops to foster dialogue and action.

Collaborative Partnerships

Cross-sector collaboration is essential to long-term change:

  • Tech Companies can partner with accessibility experts and end-users to co-create inclusive solutions.
  • Organizations can build inclusive workplace cultures by developing accessibility policies and practices.
  • Teams can lead workshops on inclusive language, universal design, and digital equity.

Challenges and Opportunities

As digital ecosystems expand, new challenges and innovations continue to shape the landscape of accessibility.

Common Barriers

Accessibility issues are often rooted in systemic disparities—social, cultural, economic, and technological. Common challenges include:

  • Cultural and Language Differences: Content that lacks multilingual or culturally inclusive design excludes diverse users.
  • Cost Misconceptions: Some organizations view accessibility as expensive or optional. In truth, inclusive design improves usability for all and provides long-term benefits.

Emerging Technologies

New tools are transforming what's possible in accessibility:

  • AI-Driven Tools: Real-time captions, image descriptions, text-to-speech features, and personalized learning experiences are powered by artificial intelligence.
  • Advanced Screen Readers: Modern screen readers now integrate machine learning to provide more accurate and intuitive interactions.

Regulatory Compliance

Legal frameworks such as the Americans with Disabilities Act (ADA) and WCAG set minimum standards for accessibility. Many countries have similar regulations, and noncompliance can lead to legal and reputational consequences.

However, compliance should be seen as the baseline—not the finish line. The ultimate goal is to create digital experiences that are genuinely inclusive, user-friendly, and sustainable.

How You Can Make a Difference

You don’t need to be a developer to support accessibility. Whether you're an individual or part of an organization, your actions can drive real change.

For Individuals

  • Use inclusive language in written and digital communication.
  • Share content that includes alt text, captions, and accessible formatting.
  • Explore articles, videos, and trainings to expand your understanding of accessibility best practices.

For Organizations

  • Conduct regular accessibility audits of your websites, apps, and communication channels.
  • Train employees on inclusive design principles and legal standards.
  • Embed accessibility into your company’s mission, culture, and development cycles.

Sustaining Long-Term Commitment

Accessibility is not a one-time initiative—it’s a long-term commitment. To ensure lasting impact:

  • Revisit and refine your accessibility strategies regularly.
  • Stay informed about evolving standards and technologies.
  • Solicit feedback from end-users to guide ongoing improvements.
Infographic titled “Hearing Loss Accessibility Avenues” with six illustrated icons representing different forms of support for individuals with hearing loss. Categories include: Medicines and surgery, Hearing aids and cochlear implants, Rehabilitative therapy, Sign language access, Hearing assistive technology (smartphone icon), and Captioning services (closed caption icon with a video player). Source: World Health Organization (WHO), 2025. GAAD logo appears in the bottom left corner.
Graphic via @InnoCaptionApp on Instagram

Take Action: Champion a More Inclusive Digital World

Digital accessibility is about more than compliance—it reflects a commitment to respect, equity, and empowerment. Global Accessibility Awareness Day is a powerful reminder that everyone deserves a seat at the digital table.

Start Today

  • Attend a GAAD event
  • Share accessibility best practices using #GAAD
  • Advocate for accessibility in your school, workplace, or community
  • Audit your website and content for accessibility gaps

Let’s build a digital world where access is not a privilege—but a standard.

Play
1min

Make calls with confidence

InnoCaption provides real-time captioning technology making phone calls easy and accessible for the deaf and hard of hearing community. Offered at no cost to individuals with hearing loss because we are certified by the FCC. InnoCaption is the only mobile app that offers real-time captioning of phone calls through live stenographers and automated speech recognition software. The choice is yours.

Llame con confianza

InnoCaption proporciona tecnología de subtitulado en tiempo real que hace que las llamadas telefónicas sean fáciles y accesibles para la comunidad de personas sordas y con problemas de audición. Se ofrece sin coste alguno para las personas con pérdida auditiva porque estamos certificados por la FCC. InnoCaption es la única aplicación móvil que ofrece subtitulación en tiempo real de llamadas telefónicas mediante taquígrafos en directo y software de reconocimiento automático del habla. Usted elige.